<aside> 👉 Hey, Miranda here from UX Survival Guide 👋 Filling out this design brief is a must for every design project. Trust me, it's a time-saver down the road, and helps prevent you missing things like key research/insights or involving necessary stakeholders. Without over engineering, this template ensures you've got all the info you need to tackle your design project with confidence.
Just a quick heads-up, though, this brief works best for in-house designers who know their product well. If you're diving into a fresh client project, like a total revamp or a new creation, and want to know what a more comprehensive brief should look like don't hesitate to let me know: [email protected].
How to use:
Get your team or key stakeholders to fill out this information before you start any of your design work. You can do this by turning it into a form, a doc, or simply sending it as an email.
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Project name:
Purpose of this document—to outline known details and align with key stakeholders to ensure delivery of a high quality solution
What do we currently know about this topic? What research or insights do we have?
<aside> 💡 Navigation Challenges: Users struggle to find relevant information due to a complex menu structure, leading to a 45% drop in conversion rates on key booking pages.
Visual Clutter: The app's overcrowded interface confuses users, with 60% of participants in a recent usability study expressing difficulties in locating essential features.
Lack of Personalization: Users are increasingly expecting tailored recommendations. However, our app lacks this feature, resulting in a 30% drop in returning customers.
70% of current traffic is using mobile web
20% of current traffic are return users
Resource link 1
Resource link 2
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What problem are we looking to solve? What is the opportunity we see?
<aside> 💡 Through user feedback and data analysis, we have identified several issues with the existing app. Users report difficulties in navigating the app, often leading to abandoned sessions. Additionally, the lack of personalized recommendations and a cluttered interface hinders the user's ability to find and book travel options efficiently.
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What type of outcomes are we looking for? What measurements are we looking to impact?
Example:
<aside> 💡 Improve User Engagement: Significantly increase user engagement by enhancing the app's usability, making it more intuitive, and reducing the bounce rate on key pages.
Boost Conversion Rates: Significantly increase the conversion rate on the booking pages by addressing pain points in navigation.
Enhance User Retention: Significantly increase user retention and loyalty by introducing personalized recommendations and providing a tailored experience.
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Who will this change impact?
<aside> 💡 New and returning users
High intent users
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